The RWANDA CLOTHING Story

By Joselyne Umutoniwase

The RWANDA CLOTHING fashion brand was founded in 2012 by Joselyne Umutoniwase, born in Kigali.
Joselyne is a fashion Designer, film director and editor and has worked in the Rwandan film industry for five years until 2011 cause at that time there were no possibilities in Rwanda of making a living with designing fashion. Now she works as the most successful fashion designer in Kigali.

Joselyne started working as a professional fashion designer in 2010 when she created her first collection. In September 2010 she was invited as one of the most important Rwandan female filmmakers by the German government and the German film director Volker Schlöndorff to participate in a scholarship program in Berlin and Mainz. With two bags full of her first fashion creations she then traveled to Germany to also present and sell her fashion there. After three months in Germany she had sold her whole collection .

Back in Rwanda in December 2010 and motivated by her success in Europe , she started designing And Selling her second collection in Kigali. “I then wanted to know if also people in my home country like my designs. And they did as well!”.